MI Canada Launches New Look to Website

July 12, 2016

Duane Brown, President and CEO is pleased to announce the launching of a new look to

Measurements International (MI) is a global product development and manufacturing company in the field of scientific or fundamental electrical metrology. The company announced today that it has officially launched a new website and corporate identity.  The new website and brand refresh are aligned with the company’s strategic vision for future growth and expansion of their DC Metrology and AC Power line of products over the next few decades.

The service element from Measurements International will see a shift in approach from merely helping the customer to get ‘up and running’ with their newly purchased equipment to partnering with our customers on helping them (where/whenever possible) to achieve ISO 17025 certification. Even if that is not a stated aim of the customer, MIL will assume that this will be needed/required at some point, the world of measurement is moving in this way. This will also help the customer to not only get up and running but to achieve the best measurements possible.

“We are your partner in both accreditation and measurement”

“It is by listening to our customers that we have stayed in business for over 25 years building one-on-one relationships with word of mouth referrals,” Duane Brown commented.  “We recognize the importance of constantly innovating and adapting to new ways of using sound metrology principles in both business and technology”. Being at the forefront of the metrology community, we recognize that many of our customers have been introduced to our products over the years but weren’t fully aware of the company behind the product”

“It’s not just about the equipment or the science….It’s about what that will enable the end user to do, and the ease with which they can do it.”

The new “” website offers a clean, modern design that has an easy-to-navigate functionality and a content-rich site experience.  It enables customers to quickly and easily get information not only on products but on accreditation support, calibration, proficiency testing and consultation in supporting the measurement. “We are no longer just a product supplier “

A special section on the front page of the site showcases a new Media section that provides a glimpse into MIL which was not previously available.

Our goal, in launching this new website, is to provide one more access point and online resource for our customers and potential customers to learn more about our solutions and how we can help them in their every-day life work experience. “Metrology is the Science of Life”.

MIL has a vast network of distributors around the world, representing more than 100 countries. These channels will continue to serve our customers and provide quality custom solutions in their respective regions. The Contact page of the new website offers a detailed world map of MI offices and direct contact information.

The new MIL website will also provide social media integration and direct links to MIL’s LinkedIn where company and product updates will appear on a regular basis.

“We are very enthused and proud of our new website and we hope it provides an informative portal for our customers and potential customers to get to know our products and the company behind the products.”


Metrology is our Science, Accuracy is our Business™

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